Read your Performance results

Part 1

What it's for

What it does
Performance shows which texts got attention and which brought sales. Results are live.
2
Ways to use it
- Compare two campaigns.
- See clicks on one link.
- Track new versus returning buyers.

Part 2

1
Narrow the view
On the Analytics tab, set a Time Range: 7, 30, 90, 180 or 365 days, or all. The default is 30 days. You can also pick one Campaign or one Short URL. Picking a short URL adds a click trend.
Open Performance
The Analytics tab.
1. Time Range
2. Short URL
3. Awareness cards
4. No Conversions Yet
Open Short URLs
Check awareness
The Awareness cards show Audience, Delivered, Clicks and Click-Through Rate.
Check conversions
Conversions appear once people buy through your campaign links. Until then the page says No Conversions Yet. Revenue splits new and returning customers.
4
Compare two campaigns
Open the Compare tab and choose Campaign A and Campaign B.
The Compare tab.
1. Compare tab
2. Campaign A
3. Campaign B
Open Experiments