Test two messages with Experiments

Part 1

What it's for

What it does
An experiment sends two versions of a text to two halves of an audience, so you can compare what works. Both versions share one tracking link.
2
Ways to use it
- Test two hooks, such as a deal versus a reminder.
- Test two calls to action.
- Test a short message against a longer one.

Part 2

1
Open Experiments
The page lists your experiments with the date, name, channel and how many contacts were split across 2 variants. Search by name, change the Order, or select New Experiment.
Open Experiments
Your experiments.
1. Search by name
2. New Experiment
3. Contacts split across 2 variants
2
Follow the wizard
Pick SMS or Email, then work through four steps: Choose Who to Reach, Name Your Experiment, Write Your Variants and Preview & Send. You need at least 2 contacts. The audience is split in two at random.
The New Experiment wizard.
1. SMS and Email tabs
2. Choose Who to Reach
3. Write Your Variants
4. Preview & Send
Write your two versions
The tracking link is added for you, so do not type a link into a variant. Select Create Links & Continue, then Continue, then Continue to Preview.
Open Short URLs
Send or schedule
Select Send Experiment or Schedule Experiment. Each version sends like a campaign.
Cancel an experiment
Cancel Experiment works while it can still be cancelled. A scheduled test is fully refunded. A running test refunds only the messages that were not sent.
Compare the results
You compare the two versions yourself in Performance. The product does not pick a winner.
Open Performance