Marketing

Grow your list with keywords

Let fans join by texting a word to your number.

4 min · 6 steps · Verified Nov 2, 2026 · For Owner

Part 1

What it's for

  1. What it does

    Fans text a word to your number, join your list instantly and get your auto reply right away, any hour, at no credit cost. Keywords also sort fans into groups you can message later.

  2. Ways to use it

    • Set up groups like VIP, GENERAL or NEWSLETTER.
    • Put a keyword on a flyer or in your Instagram bio.
    • Show the QR code at the merch table or door.
    • Target a later campaign at one keyword group.
Part 2

Reserve a keyword

  1. Open SMS Keywords

    The page shows your number with an example text, a search box, Add Keyword and Sort by. Each keyword is a card with a QR code, the Subscribed count, the Reserved date and its Auto reply. A card without a custom reply shows a Customize link. A send icon and a menu sit on each card.

    Keywords need an active dedicated number.

    The Keywords page.

    1. Your number

    2. Add Keyword

    3. Keyword card

  2. Add a keyword

    Select Add Keyword and enter a Name. Write an Auto reply if you want one, up to 132 characters. We add Reply STOP to unsubscribe for you. Leave it blank to use the default reply. Tick Send my Contact Card with the auto reply if you want fans to save you in one tap. Then select Reserve.

    Reserve a keyword.

    1. Name

    2. Auto reply

    3. Send my Contact Card

    Words like STOP, HELP, START, UNSTOP and TEXT are not allowed, nor profanity. If a word is taken, you see Keyword already exists.

  3. Edit or delete

    The card menu has Edit and Delete. Delete asks you to Confirm Delete and removes the keyword from everyone.

  4. Message the group

    In Campaigns, filter by Keywords / Groups to reach one keyword group.